Chief Marketing Officer
With more than 20 years of technology marketing experience, Carrie is an accomplished product marketing strategist who delivers successful programs that drive share of voice and directly connect customer and partner engagement to pipeline. Carrie brings to CRITICALSTART a unique skillset of brand and product positioning, messaging and content strategy combined with a wealth of experience in go-to-market, campaign and demand generation. Most recently, she served in a senior leadership role at Cisco Systems, where she led strategy for many successful product and portfolio launches, as well as multiple global campaigns and demand generation programs that accelerated conversion and adoption rates across the funnel. She has previously held senior-level marketing roles at CA Technologies, Fonality and Nortel, and has also served as an independent strategic marketing consultant to numerous technology companies ranging from start-up to international enterprise. Carrie holds a degree in journalism and mass communications from University of North Texas.