As a 20+ year technology and SaaS marketing veteran, Carrie oversees global marketing strategy and operations for Critical Start. She is responsible for delivering revenue-generating marketing programs and initiatives, while scaling the organization for growth and efficiency. Carrie brings a unique skillset that combines the art of brand storytelling, messaging and product positioning with the precision of data-driven demand generation and go-to-market strategy. Prior to joining CRITICALSTART, Carrie worked for Cisco Systems, where she led the campaign and go-to-market strategy team for the Cisco Data Center portfolio. She has previously held senior-level marketing roles at CA Technologies, Fonality and Nortel, and has also served as an independent marketing consultant to numerous technology companies. Carrie holds a degree in journalism and mass communications from University of North Texas.